Global smart phone sales to end-users fell by 2.7 percent in the first quarter (1st quarter) in 2019, a total of 373 million units, and despite the absence of the US, Huawei retained its position as the world's leading smartphone manufacturer level and continued to reduce gap with Samsung, said Gartner Inc. Tuesday.
In the first quarter of 2019, Samsung retained first place in the global sales of smartphones, reaching 19.2 percent market share, while Huawei achieved the highest annual (YoY) growth among the top five in the world, growing 44.5 percent with sales smart phones. a total of 58.4 million units.
"The demand for top smart phones was lower than for basic smartphones, affecting brands such as Samsung and Apple, which have significant shares in top smart phones," says Anshul Gupta, senior director of Gartner's research.
"In addition, the demand for communal smart phones dropped as the rate of upgrading from the phone to the feature on smartphones slowed down, given that 4G phones provide users with great benefits at a lower cost."
Slowing innovation in leading smart phones and rising prices continued to prolong replacement cycles.
The two countries selling the largest number of smartphones – the US and China – recorded a decline of sales of 15.8 percent and 3.2 percent in the first quarter of 2019.
Sales of Huawei smart phones grew in all regions.
"Huawei is particularly well-off in the two largest regions, Europe and Great China, where smartphone sales rose by 69 percent or 33 percent," Gupta said.
Huawei's continued domination in China, where it recorded a 29.5 percent market share, helped secure second place in the global smart phone supplier market in the first quarter of 2019.
"Samsung has launched its leading smartphone portfolio of the Galaxy S10 which received a good response, but its impact was limited because Samsung started shipping S10 at the end of the first quarter," Gupta said.
"Samsung has also strengthened its range of mid and high-end smart phones with refreshed series" A "and" J "and the newly launched" M "series, but the aggressive competition of Chinese producers has been limited by their influence."
Apple iPhone sales amounted to 44.6 million units in the first quarter of 2019, down 17.6 percent compared to the same period last year.
"Price reductions for iPhone in all markets helped boost demand, but it was not enough to restore growth in the first quarter. Apple faces longer replacement cycles because users struggle to see enough value justifying the replacement of existing iPhone devices," said Gupta .